Who are they?

You probably have Vibram soles on several pair of shoes you own. For over 100 years, they have been the leading soling company for most outdoor shoe brands.

What did they need?

Let people know they’re about more than mountain climbing. They are for work, fashion, outdoors and more.

What did we do?

Created a brand platform to demonstrate the main feeling you can have in Vibram soles, whether it’s on a rock wall or heading to a job interview: confidence.

What happened

We created the “Confidence in Every Step” campaign and launched with TV and digital content. The platform has been running for 3 years and continues to grow.