The very accomplished and motivated team that you meet in your pitch or “creds & chemistry” meetings? Those are the same people who actually work on your account. Sluggers don’t pitch n’ ditch. Andrew Ladden, our CEO, still writes copy. Dominic Oliver, our Account Director, still updates Trello boards and sends status reports. Every Slugger is at your disposal and committed to your success.

No, there are no landlords hunting us down. We’re fully remote, with Sluggers working from locations like New York City, Millwaukee, WI and Charleston, SC just to name a few. Yes, we do get together IRL on a regular basis. But we find that having happy employees, who can attend ballet recitals and T-Ball games, with no time wasted on commuting, makes for more creative and involved work. Plus, our clients don’t have to pay for our super fancy NYC digs. Seems like a win-win, dontcha think?

Best idea wins. Period. We love when clients bring great ideas – and great criticism – to the table. Because that makes the work better. There’s no creative “peakcockery” going on here. And that means our status calls with clients are happy, laughter filled meetings, not soul-crushing painful slogs.

The first way we do it is with high concept. Nothing gets us more amped up than a big idea. Clients agree. They crave big ideas constantly. Unfortunately, they frequently sacrifice this for the second “high” they chase: High Volume. Well, rest easy with Slugger on your side. Because we do both. The big idea is what our senior, incredibly talented team lives for. And we get there faster, because we’ve all been doing it for years. And as for volume, we crank out a firehose of content weekly for our clients, all linked to that big idea. We’ve built the systems and the processes for it. All you have to do is join us.

Whether we’re jamming on our guitars, biking across the country, getting our black belts, putting on art shows, or blowing up social with our adorable dog accounts, you’ll find Sluggers have interesting lives outside of advertising. And we find, that makes the advertising itself more interesting.

IDEAS THAT LAST

You might read past that statement quickly and think, “okay, it’s nice, I get it.” But there’s a lot more to those three words if you take a beat to think about it.

Firstly, what does it take for an idea to last? Well, it has to be a good idea. Something that gets the blood pumping and the mind racing. But that can be fleeting. Ideas that seem good may get attention, but they don’t always move the needle. To truly, “last,” an idea also has to be effective. For business, not for awards or publicity. For your business. Why would you commit to an idea that isn’t building the bottom line?

And then there are the legs. If an idea has legs, it can morph and grow and adapt over time. It can give you so many ways to connect with your audience, each one another delight or point of intrigue.

Throughout our careers, the pros at Slugger have launched dozens of campaigns that lived for years, growing more powerful and compelling as the story continued to unfold in new and enticing ways.

And yes, we can do the quick one-offs too, because sometimes, that’s what is needed. But some of those one-offs have become 3-offs, 5-offs and two-dozen-offs. We’re just sayin’…