Who are they?

HOTSHOT makes all-natural 5 oz. sports drinks, designed by neuroscientists, to prevent or alleviate muscle soreness.

What did they need?

With two-time Olympic medalist, Gabby Thomas, on board they needed a simple message to convey that HOTSHOT fights muscle soreness.

What did we do?

We posed a simple question and let Gabby’s amazing athleticism do the rest.

What happened

HOTSHOT expanded its audience and scored retail deals with national chains.