Who are they?

UPS Healthcare is the largest healthcare logistics company in the world, delivering everything from vaccines to personalized medicines, while serving clients and patients on every continent.

What did they need?

Two kinds of distinction. First, they needed to be distinct from UPS, their parent company, known the world over as a package delivery giant. Second, distinction from their many competitors.

What did we do?

What didn’t we do? We created brand positionings, brand campaigns, case studies, a social media factory that’s produced over 600 posts in our first 3 years, conferences, videos, and on and on.

What happened

Work was delivered in 15 global markets and 9 languages. LinkedIn engagement increased 36%, double the industry average. Paid social clickthroughs increased 160%. Brand campaign yielded 3X clickthrough rate vs. benchmark. And, as a result of these results, our wonderful clients have happily signed repeated annual scopes with us.