Who are they?

Crush Yard is a pickleball “eatertainment” business, featuring indoor pickleball courts along with a restaurant, bar, arcade and other fun activities. It launched in September 2023 in Charleston, SC, with new locations opening soon in Orlando, FL, Nashville, TN and Huntsville, AL.

What did they need?

Create the most audacious and captivating brand in the industry while attracting customers, members and private parties – along with press and publicity.

What did we do?

We built the brand from the ground up. With tons of ‘tude and swagger, we filled the walls of the restaurant with gigantic logos, created a 120-foot timeline of pickleball, made a “break the barriers” billboard, shot an FPV Drone video and we promoted like crazy across social, email, OTT and more.

What happened

Crush Yard was featured in dozens of print, online and TV outlets. The Grand Opening attracted hundreds of attendees. Local influencers came out in force. Memberships sold out. Courts are booked. Business increases 30% quarter over quarter. Expansion plans are in full force.