Golfers like to “go low” with their scores. Yet they are notorious for showing up to the course and expecting to play great, even if they only warm up for a few minutes. Golf Mind & Body brought together the world’s best teachers, trainers and instructors to create an app that showed them the work begins before you even get to the course. But if golfers could give us just 15 minutes a day, there’s no limit to how “low” they could go. With that in mind, we created the brand, and pushed it out into the world.