Who are they?

Ninja is the market leader in kitchen appliances.

What did they need?

They were breaking into the high-end coffee maker market with the “Ninja Coffee Bar,” a countertop machine that could make coffee, latte, cappuccino, iced coffee, etc.

What did we do?

We brought in a superstar, Sofia Vergara, known for her love of coffee and brilliant sense of humor, and created a sit-com style spot to charm. And sell.

What happened

The Ninja Coffee Bar became the #1 selling coffee maker in the U.S. market